About this course
Product Management is an organizational role that takes care of ideating, developing and, marketing and selling product. Everything related to a product, be it the strategy or its marketing or its P&L, is under the purview of a Product Manager. That makes Product Management a complex field to be in. With so much to take care of, how can one ensure to succeed at it and deliver a killer product to the consumers in the process too?
Fret not. We are here to help you with everything you need to know about Product Management with our series of articles. All your queries will be answered and all your doubts dispelled.
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Have you ever wondered how a simple idea gets transformed into a full-fledged product that is sold in the markets?
Does the idea of being at the intersection of all business functions excite you?
Have you been surprised to see how the most successful companies in the world always seem to know what their customers want?
Do simple, user-friendly, intuitive interfaces amaze you?
Does entrepreneurship excite you? Have you wanted to feel like an entrepreneur but without the risks that come with it?
If the answer to any of these questions is a ‘Yes’, you should know what Product Management is. It might just be what you are looking for.
Product management is a relatively new field and many people do not know what or who a Product Manager is. While Product Managers have existed in the realm of marketing for a long time handling product portfolio and their P&L, in the world of technology, a Product Manager is responsible for shipping great products to the customers with the help of various teams in the company. Some of the biggest companies in the world like Facebook, Google, Amazon etc. have brilliant Product Managers – rockstars in their own right.
You know what a Product Manager is. Many consider Product Management the dream job for the current crop of graduates. But have you ever wondered what a Product Manager actually does?
Product Management is a relatively new role and many people are still trying to figure out what it is and what product managers do. The good thing is people all over the world have increasingly started viewing the role as critical to a company’s success. Yet for all its glory in the recent past, there are too many misconceptions out there surrounding Product Management. The myths are aplenty and we are here to debunk some of them.
In spite of being very different roles, it is astonishing how people everywhere seem to confuse between a Product Manager, Project Manager and Program Manager. These are familiar roles to people yet few seem to know what sets them apart from each other, even in the industry.
Have you been feeling stuck in your role for some time now without getting the opportunity to have any significant business impact?
Do you think you have the right skills to be own a product or a product portfolio and yet have no clue how to get there?
If any of these questions are bothering you, you might want to switch to Product Management.
How can a Product Manager ensure that his product stays ahead in a crowded market?
How can a small, emerging business take on the biggies with its product?
How to make the right use of all the data that every customer interaction generates?
Product Management is becoming increasingly data-driven with every passing day. The role can be very challenging and data can help a Product Manager stay ahead of the competition. Numbers can make a lot of difference and make you look smarter too!
But with so much data around you, how do you know what is useful and what needs to be chucked?
Let’s find out.
A good user experience is a must for the success of a product. That is why UX has become so important nowadays. But do Product Managers need to be masters of UX design?
Product Managers have to interact a lot with designers in their day-to-day job. Designers tend to think about the user experience and flow much more than Product Managers but what they miss out on is the product strategy for the long term, business needs, allocation of the limited resources available etc. That is why it is necessary that Product Managers and UX designers work in tandem to deliver a great product to the consumer.
Making good decisions as a Product Manager requires one to have, out of many other things, a keen sense of interaction design. The focus of a Product Manager should be to deliver a product that keeps on simplifying the user experience with every iteration, yet keep on innovating as well.
So as someone who drives the entire process, what UX design skills should a Product Manager possess? Let’s find out.
Wireframing is one of the essential skills for Product Managers and UX Designers. Wireframing or the art of creating wireframes is something anyone who is remotely related to user interfaces needs to know, understand and preferably create.